Entertainment, Education, Business Professionalism, and Capitalism versus Evolution:
Entertainment, like any other art, succeeds or fails according to the artist’s ability to communicate through his artistic medium what his audience is feeling. For a simple, singular piece of artwork like a painting or a sculpture, the audience either likes it or doesn’t like it according to whether or not they can identify with it somehow. An art connoisseur might be able to identify with a painting just because he adores the brush strokes or the artist’s use of space or whatever other technical detail that no one else in the world might notice, while someone who doesn’t give a f*ck about paintings at all might not be able to identify with a painting unless it was a painting of his favorite football player, or a painting of a monster truck, or a painting of a naked chick with big tits. But however the audience views the artwork, the artist’s success or failure depends on his ability to capture something that his audience cares about in his artwork.
There you find the basis for Dr. Pinker’s evolutionary origins of art: Heroic looking men, fertile looking women, wide open landscapes, and distinctive landmarks are all things that people everywhere care about. Some people care about other things more, or even a lot more, but everyone cares about all of those things simply because those things have been critical to the survival of our species for millions of years. So if you’re an artist and you want to create something that a lot of people are pretty well guaranteed to care about, paint pictures of healthy people and picturesque landscapes, and you’re pretty well set.
If you prefer to be more post modern/ avante garde in your artwork, you can always combine images that your audience cares about in an unexpected way, to make them feel something they weren’t expecting, like my friend who photographed the punk chick pissing on the floor of the supermarket. He sold that photo because he found someone who cared about its contents for some reason. Presumably, that person wasn’t a collector of photos of punk chicks pissing on the floors of supermarkets, because I’ve never heard of a punk-chicks-pissing-on-the-floors-of-supermarkets art movement. So presumably, the buyer of that photo cared about its contents because my friend figured out how to capture imagery in his photo that the buyer cared about and figured out how to combine the images in a way that the buyer cared about.
Movies, plays, graphic novels, and story telling work the same way. Each one of these words I’m typing right now represents an idea that you already understand, and you’re still reading them because I figure out how to arrange these word-ideas into combinations to create new ideas that you understand and continue to care about. (Or at least, I hope so…)
As you will notice, nowhere in this discussion of the success of art depending on its audience caring about it have I said anything about the ability for the subject of the art to exist in physical reality. M.C. Escher is an excellent example of an artist whose art subjects could never exist in physical reality. He painted pictures of optical illusions, like a flight of stairs that wrapped around on itself with no bottom and no top, called The Ever Descending Staircase, complete with people walking down them who could’ve walked down the stairs for the rest of their lives and never reached the end. You can paint a picture of such a thing and make it look realistic because each part of the picture looked like something you could see in real life, but when you connect all the pieces together, it becomes a thing that’s impossible to build in three-dimensional space. If you stand back and look at the whole picture at once, you can unravel the illusion, but until you do it just looks like a picture that seems like it should make sense but for some reason doesn’t. Still, it’s a picture that captures imagery of things that people care about, which combines them in unexpected ways that creates a new idea that people care about.
Now that Christian fundamentalists have done so much to supposedly disprove evolution, by undermining the public’s trust in it, they’ve created a new idea that people care about—namely, that evolution didn’t really happen. (Okay, so that’s not exactly a new idea, but it is a re-emerging idea, at least.) That means that in addition to undermining public support for evolution, the Christian fundamentalists have also created new market for artwork—namely, artwork that contradicts evolution. (Okay, so that’s not exactly a new artistic market, but… you know what I mean.)
Artwork helps create cultural values, by communicating people’s collective feelings through a visible or audible medium. That’s exactly what Sir Francis Scott Key did during the War of 1812 when he wrote the words,
“Oh, say can you see,
By the dawn’s early light,
What so proudly we hailed,
At the twilight’s last gleaming?
Whose broad stripes and bright stars
Through the perilous fight
O’er the ramparts we watched
Were so gallantly streaming.
And the rockets’ red glare,
And the bombs bursting in air,
Gave proof through the night
That our flag was still there.
Oh, say does that Star Spangled
Banner yet wave…
O’er the land of the free
And the home of the brave?”
And that’s also what John Lennon did almost 200 years later when he wrote the words,
“All we are saying
Is give peace a chance…”
The art creates a cultural value by communicating a lot of people’s collective feelings through a tangible medium (in this case, music) and thereby showing the audience that not only does the artist understand each person’s feelings, but also that each person in the audience feels the same way. The art creates cultural values by helping people express their feelings and by bringing people together who share the same feelings. That’s exactly what I’m doing with these books, by putting into words what a lot of people have been trying to say.
When you bring together a group of people who feel the same way about something, you create an emotional tribe. If that group of people works together toward their mutual interests, they become a functional tribe. If they work together toward a mutual interest that won’t work in physical reality, that’s a problem…
Education depends on building upon what a person already understands to lead him to some new type of understanding—whether it’s new information, a new skill, a new level of awareness about something, or whatever. Unfortunately, if your student’s current level of understanding is based on something that doesn’t work in physical reality, that’s a problem. If you try to build on whatever your student already understands about the world to try to teach him something that works perfectly in physical reality but that he refuses to believe works in physical reality, again that’s a problem. And of course, if the teacher’s understanding of the subject doesn’t actually work in physical reality, that’s a serious problem. Then you end up like my flight instructor saying, “I don’t know what that picture’s supposed to mean, but look at my shirt, look at my shirt!”
Business professionalism depends on the business professional not threatening the people he deals with, and doing all he can to have a positive emotional effect on them. In a business professionalism setting, that necessarily means making statistical predictions about what will bring about a positive emotional effect on people. The more positive effect you have on people, the more Glorious Money they’ll be willing to pay you. From there it’s a short step of logic to see that the way to make as much Glorious Money as possible is to have the best possible emotional effects on the largest number of people. That necessarily means using statistics to make predictions about what you can do to bring about the best possible emotional effects on the largest number of people. If 90% of people are willing to believe that you know what you’re talking about because you’re wearing a clean shirt with a company logo on it, and only 10% of people are more concerned with you actually telling them accurate information, so you devote all your time to washing and ironing your shirts and none of your time to learning a functional understanding of aerodynamics, then you make as much money as possible out of the deal because 90% of your students get what they want even though the other 10% are f*cked.
Now let’s put some pieces together here. Under a capitalist economic system, you make money by selling things that people want. That includes art, anything that has to do with business professionalism, and private education. That means that if some group of people convinces the public to believe in something that isn’t actually physically possible, then art, education, and business professionalism will all support it.
How much will they support it? Art, education, and business professionalism are not just ideas that people use like tools over the course of their lives, they all create cultural values. They all teach people to make positive and negative emotional attachments to ideas, and if learned early enough in life, those emotional attachments stay with the people for the rest of their lives.
So how much of an affect can cultural values have on people’s perceptions of the world? Let’s use business professionalism for an example, and I think it will be pretty obvious how cultural values affect a lot of other people too. Now just smoke a little more weeeeed here or whatever it is that you do, and let’s pretend once again that I’m very perceptive about people. Suppose I was to go back to flight school and all my former instructors were still there, and I was to say, “Hey, check out this cool new movement in human evolutionary science that I’ve been helping to pioneer, and see how much better it explains human behavior than the Aviation Instructor’s Handbook. Here, just read this book I’ve written about it, and it’ll tell you everything you need to know.” What do you think everyone would say?
A couple of my instructors would say, “Oh, well, I don’t know anything about that, so I’m just going to teach the way I’ve always taught, because that’s what the FAA wants me to do.”
One of my instructors would tell me that he agreed that the Aviation Instructor’s Handbook wasn’t very good, but that he had to follow the FAA approved format for training, whether he wanted to or not. He was my best instructor by far.
The owner of the school would tell me that he realized that some teaching methods worked better for some people than for other people, but he and his instructors couldn’t afford to be experts on all of them, so they focused on the ones that worked the best for the most people, and do the best they could to adapt to people who had other learning styles. He did have to compete in business against everyone else who was doing the exact same thing, after all.
A couple of instructors I can think of would tell me that this is how I thought human behavior worked, based on my interpretation of what the scientists were saying. Then they’d say something about how the FAA puts a lot of research into their books, that’s conducted by qualified professionals. Then they’d probably say something about how evolution was a really controversial topic and nobody really understood how it worked.
All of these people would be doing the same thing, but the last group would be doing it more noticeably than anyone else. In the last case, the instructors were giving such high priority to their business professionalism appearance that they wouldn’t accept anything that was based on evolution, just because it’s such a controversial topic and would offend such a large number of their students. Since they’d learned to feel so strongly that offending their students was wrong, they would feel it was wrong to make use of anything that came from a controversial field. In other words, they would be trying so hard to maintain their business professionalism image that they would actually prevent themselves from learning ways to conduct their business more effectively.
The other instructors, in their various ways, had learned to feel that doing things the way they were told was the right way to do them, and as soon as they were told to do them a different way they would do that. They would still be preventing themselves from learning ways to conduct their business more effectively by leaving the decision up to someone else who they mistakenly assumed knew what he was doing. Of course, since the decision would be so controversial, no one would ever make it, so these instructors would never feel they were supposed to learn anything new.
Business professionalism is an easy example of how people selling status quo cultural values back to their customers is a lot easier than solving the problems the cultural values are causing in the first place. For an example of a more abstract way this happens, let’s look at an entertainment example:
A friend once let me borrow some DVDs, which included the first season of the TV show Farscape, and the third season of the show Babylon 5—or as I would come to refer to them, Australian Muppet Anarchists in Space and Science Fiction for Republicans.
Farscape was created in Australia by some of Jim Henson’s descendants (hence the Australian Muppets part of my alternate title for it). It starts with an astronaut from modern-day Earth conducting an experiment in space when his craft is sucked through a wormhole to a distant part of the universe. There, his craft is pulled aboard a much larger ship, where he meets five aliens of different races. All six characters on the ship have been separated from their homes in one way or another. None of them agreed to join the others, they’ve all been thrown together by chance. None of them recognize any of the others as a leader, but all of them need the help of the others to survive. The human can’t return home because he doesn’t even know where the Earth is or how to get back. Three of the characters are escaped criminals who hijacked the ship. They’re all still criminals back on their home worlds, and none of them know where their home worlds are either. One of the characters’ home is the ship, but the ship itself is also alive, and it also had been captured by the same race of aliens that was holding the others prisoner. The sixth character is one of the race of aliens that was holding the others prisoner, and after she was captured by the others, her extremely militant race accuses her of being a traitor, for which the penalty is death. So the first four characters are trying to figure out a way to go home, while the other two want to keep running because they have no homes to go back to. It takes all six of them working together to operate the ship, and none of them want to go to any of the others’ homes. That means that none of them can go home, because none of them will agree to take any of the others home first and strand themselves on someone else’s world. Since all storytelling depends on conflict and the inherent conflict in this story is woven so tightly into its premise, for the entire first season at least there was never any shortage of conflict—or story—taking place on screen.
To create the aliens’ alienesque behavior, the creators of the show used the same trick that was used on Star Trek: The human has an interesting personality by middle-class White guy standards. He’s also very intelligent—he’s literally a rocket scientist—which gives him his special ability that makes him vital to the others. The other characters each have very extreme personalities compared to him—one is a bad-ass brute-force type of warrior, one is a bad-ass highly technologically advanced type of warrior from a race that’s the enemies of the brute-force warrior race, one is a New-Age type priestess, one is a pompous and conniving deposed monarch, and the other is so technical he barely seems to have a personality at all. Since each of these characters is the only one of their race that you see show after show, it implies that each of these individuals is representative of their race, although clearly that can’t be true, because each of them is only one member of their species. Even when the main characters meet up with other members of their races, those other members act basically like the main characters of their race, but not quite as much, and that does virtually nothing to dispel the illusion. You see so much more of the main characters than you do any other members of their species that you take the main characters’ behavior for granted and see it supported by the similarities in the other characters’ behavior. The funniest part about the creators of the show using these techniques to create entire alien species by duping their audience members into making these stereotypes is that throughout the show the other five characters keep talking about stereotypes directly, saying to the human things like, “Geez, and somewhere in the universe there’s a whole planet full of people like you?” and it still does nothing to dispel the illusion.
I don’t mean this as a lecture on how easy it is to stereotype people—although there’s clearly a lesson to be learned about that here. Theatre is full of illusions like this, where artists use your own perceptions in creating their art to create things that look much larger than they really are. Theatre is not merely the art of creating what the audience sees; it is the art of creating what the audience thinks they see.
If you follow the artists’ intents to their logical conclusion, then obviously the show is just another version of Sesame Street or The Muppet Show, because it’s a story of how people who look and act a lot different from each other can work together and be equally important to each other. The show is perfectly balanced among six characters who have virtually nothing in common with each other.
In all, I spent 22 hours sitting here at my computer watching everything I said about interpersonal interaction in the Tribalism and Emotions chapters play out right before my very eyes. But, I was pleased to see, by the last episode in the season, the characters finally made it to the Post-Emotional-Ritual-Tribalism chapter, because they finally trusted each other and were working together.
The creators of Babylon 5 also tried to tell a story about diverse people overcoming their differences and working together, but they only succeeded on a much more limited scale. (I should mention that they did succeed at other equally important themes on a large scale, which I’ll talk about later.) Babylon 5 is the story of a space station that’s basically the United Nations of the interstellar community of the 23rd century. (The parallels to the modern world are unmistakable.) In this interstellar community, there are five races that are the major powers of the community, and a bunch of other races that form smaller political units of their own—in the same general way that the United States, Britain, France, Russia, and China make up the five permanent members of the United Nations security council.
The show’s downfall in portraying five races of aliens is that while the humans are all stereotypical middle class people with interesting personalities and the aliens are all different from them, the representatives of the other four races are all interesting in ways that stereotypical middle class American audiences can easily relate to. The show’s creators are obviously trying to cast the same illusion as the creators of Farscape cast so well. The main character of one of the alien races has a French-sounding accent and the main character of another race has a Russian-sounding accent, even though other characters of those same races have American accents. (And in case you’re wondering, things like this don’t happen by coincidence in Hollywood, any more than it was a coincidence that all of the actors who were cast as members of Bill Cosby’s family on The Cosby Show were Black.)
So while Babylon 5’s creators did successfully weave the illusion that the members of different races spoke with different accents, they didn’t successfully weave the illusion that aliens whose cultural values were terribly far removed from conservative American cultural values could be capable of building a civilization that would be a dominant power of the galaxy. If I was to characterize the other four alien races, I would have to call them the Liberal French People, the Old-Fashioned Russian People, the Oppressed Banana-Slug-Looking People, and the Really Weird and Mysterious People Who We Just Can’t Understand. None of the first three races seemed to represent any cultural values that you don’t see every day in America, and the fourth race seemed to represent people who meant well and played their part but whose cultural values were completely beyond anyone’s comprehension.
If you follow the artists’ intention to their logical conclusion in this show, it seems to be, “most people who are capable of building a major power must be pretty much like us, and even though a few people might not be, there are some things in life that you can never understand.” In other words, they’re reinforcing the American stereotype that I talked about so much in the last book—that the fact that America is the dominant power of the world must prove that we’re better than everyone else, that anyone who is equal to us must be just like us, and anyone who isn’t just like us must be inferior (with the exception of a few token weird people nobody can understand).
But in its favor, the third season of the show was a story of a handful of people serving aboard a space station way the hell out in the galaxy somewhere who uncover a plot that some business man is conspiring with an ancient mysterious race of aliens who are way more powerful than any of the five major powers to overthrow the Earth’s government and replace it with a Fascist dictatorship. Those few conservative humans have to figure out a way to stop it, and despite all their conservativeness they end up declaring the space station’s independence from the Earth government and joining in a civil war against the new government. So despite the limitations of their collective character development as individuals and as species, the characters on the show displayed no shortage of independent thought and heroism. Hey, my friend didn’t go out and buy the entire third season on DVD for no reason, you know!
Now having shown you all these examples of how our political and economic systems support the reinforcement of what people want to believe regardless of why people want to believe those things and whether those things are true or not, you can just imagine the effects that even more abstract, more pervasive sets of cultural values could have on people, like a set of “believe that faith in ancient religious myths is all you need to help save the world,” cultural values, or a set of “believe the battle of Armageddon is the key to the eternal salvation for your soul” cultural values. If you sell people what they want to believe, you can win elections and make lots of money.
There’s nothing built into our political or economic systems to counteract that directly, because democracy and capitalism both revolve around offering people what they want, regardless of whether or not it’s actually physically possible for those things to exist. Does anybody see a problem here?









