Now that I’ve gone to such great lengths to insist that all human behavior is motivated by exactly two instincts, let’s see how that theory holds up against some other people’s studies of human motivation.
In education, you learn about Maslow’s Hierarchy of Human Needs, which has five levels. In small business management you learn a different hierarchy of five human motivators. Disaster!
Or is it?
Both are very valuable for outlining human priorities, which gives us a context in which to compare the causes and effects of priorities to each other. The first relates to short-term goals, which is why it’s used in education, the second relates to long-term goals, which is why it’s used in business and marketing.
In the Maslow Hierarchy, beginning with the highest priority they are: Survival, Safety, Social Acceptance, Self Actualization (or Ego), and Self Fulfillment. The five human motivators are similar in many respects. Beginning with the highest priority again, they are: Survival, Reproduction, Social Acceptance, Self Gratification, and Self Fulfillment.
In a day-to-day setting, safety is a part of survival. If you break that down from overall goals to short-term goals, physiological survival is a greater motivator than danger, because survival is a guarantee of life or death, but safety is only a risk of life or death. People who are hungry will risk their safety to find food, for instance, just like the deer that wander into human settlements in search of food during a food shortage.
Supposedly, students aren’t thinking about reproduction during the course of a lesson, or at least, if they are it can’t usually be worked into a lesson, so we don’t bother with in the Maslow Hierarchy. On the long term, however, since it is the evolutionary goal of all life to survive and reproduce itself, instincts for reproduction activities are second only to personal survival.
Social acceptance is always important, because people are social animals just like every other species of primate. That’s the basis for tribalism, and I devote an entire chapter to it.
On the long term, recreational pleasure comes next, and the pursuit of one’s highest abilities comes last. In the short-term (classroom setting), people first need to feel like they’ve accomplished something, then need to feel like they’ve accomplished everything they possibly can. Pleasure is covered in the Emotion chapter, and the rest is covered in the Journey of Life chapter.
If we compile the two lists, it gives us one list with seven items: Survival, safety, reproduction, social needs, self-gratification, self actualization, and self fulfillment. Survival is first on the five human motivators list, and it includes physical and safety needs, the first two items on the Maslow list. Because those two items are separated on the Maslow list, they’re worth listing separately here. Reproduction is the second of the five human motivators, and every biologist alive today would have to agree with that. Both lists give social needs as the third item. That is followed by self actualization and self gratification on the two lists, so there is no obvious way to prioritize one over the other on the compiled list. Personally, I would have to guess that either could come first, depending on the individual. As you shall see in a moment, self actualization produces a form of self gratification, so I think it’s safest to list self gratification first.
Self-fulfillment is the last item on both lists, so it is last item on the compiled list.
How can I be so sure that all human motivations can fit into just seven categories? Simple. I live in America in 2005. If there was anything else in life that people felt was important, marketers would’ve found it by now, wouldn’t they?
How can there be seven items on the compiled list of human motivators when all human behavior is motivated by only two instincts?
The first two items on the compiled lists represent immediate and short-term physical survival; so let me assume those need no further explanation. Any person in the world could be killed on any given day, but on any given day, the vast majority of people in the world are not killed. I think it’s fairly safe to say that isn’t simply by coincidence.
Reproduction covers all romantic and sexual behavior. I cover this in depth in the Relationships chapter, but for now suffice it to say that any of those behaviors are motivated by the urge to procreate. Recreational/non-reproductive sex is still motivated by reproduction, for the simple reason that sex has to be enjoyable to ensure that all the members of a species will keep having it and thereby continue to reproduce. Asking someone for a date is motivated by reproduction, because theoretically it could lead to reproduction, or at least to recreational sex. Checking out girls or boys at a shopping mall is even motivated by reproduction, because you are identifying desirable mates. Bearing and raising children is motivated by the reproductive instinct, so is adopting children, taking care of grandchildren, and so on. Anything involving having sex, bringing children into the world, or keeping family members alive and healthy (especially younger generations) is motivated by the reproductive instinct.
Social needs follow reproduction needs. As I will explain in detail in the Tribalism chapter, tribalism—the social interaction of humans—is a long-term survival instinct. People feel safer when they belong to a tribe than when they don’t, because in hunter-gatherer society, belonging to a tribe benefits the survival interests of the individual. Monkeys in the wild are social animals for the same reason.
Self-gratification is the physiological reward for the satisfaction of any instinct. If your cat can lie sprawled in a patch of sunlight in the middle of your living room floor, it means that he doesn’t need to be hunting for food, searching for shelter, or running from a dog. If a human can enjoy going to a baseball game or a ballet or an expensive restaurant, it means that he has made enough money to survive on and has some left over. Alternately, it could mean that he has a good enough credit rating to be able to afford to those things. The point is, one way or another he feels secure enough in his survival to be able to relax and enjoy himself.
Self-gratification is any physiological reaction that makes a person feel good. To follow the list to this point, staying warm, dry, well fed, and safe all make people feel good, so does having sex and making friends. All of those things satisfy instincts of the person. There are other activities that make people feel good that don’t fall into the four lower levels of the hierarchy, but as you will see, those things all fall into the next two levels of the hierarchy.
Drugs and alcohol produce self-gratification artificially, without satisfying any other instincts, by directly altering the physio-chemical makeup of the individual. Any form of self-gratification that results from anything other than direct artificial physio-chemical stimulation occurs through the satisfaction of some instinct. If you don’t believe me, scientists have even studied the evolutionary significance of religion and art and connected those to the satisfaction of instincts. I’m not kidding. Religion gets the next three whole chapters, plus a large part of the Rituals chapter. I’ll explain the evolutionary significance of art in the Emotions chapter.
Self-actualization and self-fulfillment both relate to the uses of human potential. Self-fulfillment is the ultimate extension of self-actualization. All humans have potentials. All humans have instincts. All humans are motivated by their instincts to use their potentials to their fullest extent, in the same way that every other animal is motivated by their instincts to use their potentials to their fullest extents. Each individual human’s potentials are unique, but all humans are motivated by their survival instinct to use whatever potentials they have to satisfy their instincts. Therefore, regardless of what potentials a person has, it is instinctive for that person to use them.
Humans can remember how they have used their abilities, plan how they will use their abilities, and contemplate how they could use their abilities. They can remember how their instincts have been satisfied, they can plan how to satisfy their instincts, and they can imagine how their instincts could be satisfied. The use of abilities to the furthest extents of their potentials is the definition of Greek human happiness. Therefore, self-fulfillment is synonymous with the achievement of Greek human happiness in any given ability, and self-actualization is a partial form of Greek human happiness. Using abilities and using them to their fullest extent makes people feel satisfied—makes them feel good inside—and that yields self-gratification.
If people feel unhappy about being unable to satisfy their instincts with their abilities, it can be caused by one of two things. First of all, it can be a sign that the person isn’t using their abilities to their fullest potential. That will motivate the person to use their abilities more and/or to figure out how to use their abilities more, and that will cause them to satisfy their instincts in the end. Alternately, it can be caused by the person over-projecting their instincts beyond their abilities to satisfy their instincts. I cover this in greater detail elsewhere. For now, just remember the hungry cougar hunting the deer: His hunger isn’t satisfied until he catches the deer, but his survival instinct is satisfied as soon as he begins hunting. Or as the Rolling Stones put it: “You can’t always get what you want/ But if you try sometimes/ You just might find/ You get what you need.”
Filed under: w: 42 Vol. I by Ezra
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